Facebook Fan Pages And Why They Are Essential For Businesses And Organisations
Clued-up Entrepreneurs are finding Facebook a phenomenon for reaching out to existing customers and more specifically for attracting new ones.
Hype? Absolutely not. This is very real. It’s here now and it’s here to stay… and it’s going to get to the stage where a presence on Facebook will be equally as important as a presence on Google.
Facebook allows your business or organisation to connect with your audience, share your story and announcements and participate in real-time conversations quickly and easily. Facebook is growing at an astonishing rate and if you were slow on the uptake when the Internet first took off in the 90s then make sure you don’t miss the boat a second time around.
Not convinced? – Watch this…
OK, So how does a business derive the benefits from Facebook?
This is where we introduce what are known as “Facebook Fan Pages”…
CLICK HERE FOR SOME EXAMPLES OF OUR WORK.
Facebook Fan Pages offers your business the means to have it’s own profile pages – a Facebook mini-site. We aren’t just talking about the bog standard Facebook layout and we’ll explain the difference in what makes a Fan Page mini site pay dividends…
First of all, we’ll look at 2 Facebook Fan Pages and show the difference between paying “lip service” to a Facebook Fan Page for Business and one that actually contributes to the business:
The Bad Facebook Fan Page For Business…
We’ll illustrate a poor example of a Facebook Fan Page For Business First….
At the time of writing, this Fan Page has been in existence for 2 years and has a grand total of 6 “likes” (6 people following it).
We didn’t create this Fan Page by the way – just so you know!
It’s an example of “What NOT to do” and this is why it’s poor…
(a) The Tabs
There are no custom tabs, just the bog standard Facebook “Wall,Info, Photos, Discussions and Reviews”
We can create custom tabs so the Facebook Fan page operates like a “Mini web site”.
(b) No Landing Page – No Reason to “Like” the page
There is no impetus for anybody to “Like” this page. The “Like” button isn’t brought to the attention of the user and there is not a marketing hook to attract anyone to click it. Contrast this with the Professional Fan Page below.
(c) No Interactive Features
Again, bog standard content and no interaction with prospective clients. The “Wall page” is virtually empty. There are only 6 followers and there isn’t any customised content. A Facebook Fan Page like this is largely irrelevant and serves little purpose.
And Now The Good Facebook Fan Page For Business…
http://www.facebook.com/marketingforaccountants
We set this up Fan Page up a couple of days ago.
At the time of writing, this Fan Page has been in existence for 2 days and has a grand total of 153 “likes” (153 people following it). That’s 153 people liking a page that has been up 2 days in comparison to 6 people liking a page that has been up 2 years!
This is what makes the difference…
(a) The Tabs
This Fan Page uses custom tabs such as “Free Report”, “Free Meeting”, “Transformation” etc. – all geared towards generating leads.
(b) Customised Landing Page – A Reason to “Like” the page
The Landing Page is visually far more attractive than the standard “Facebook Wall”.
This Page also highlights the “Like” button and offers a great reason for pressing it! We call this a “Marketing Hook”
(c) Interactive Features
This Fan Page has several pages geared towards interacting with prospective clients – offering free reports and actually getting propects to sign up online. It is a far more business focused resource.
Hire us to create your Facebook Fan Page For Business
This is what we offer…
A Facebook Fan Page Development where we create upto 4 custom tabs and 4 pages of content including any of the following (based on your requirements).
- Landing Pages
- Video Pages
- Photo Galleries
- Contact Forms
- Sign-up Forms
- General Web Page Content
Of course, the Fan Page will also contain links to your main website, generating additional traffic.
- Click to Purchase the Service at the bottom of the page.
- Upon succesful payment, you will be automatically issued a receipt.
- We will contact you within 24 hours to discuss your Facebook Fan Page requirements.
- We build the Fan Pages and amend until you are totally satisfied.
That’s it – you have a Facebook Fan Page on the fastest growing website in history! and totally geared toward generating business.
Once we have discussed your requirements, we typically turnaround your Facebook Fan Page in 2 to 3 working days.
CLICK HERE FOR SOME EXAMPLES OF OUR WORK.
Buy Now
Facebook Fan Page For Business
Bespoke Facebook Fan Page For Business Development.
Upto 4 Custom Tabs that we can create for Landing Pages, Contact Forms, Galleries, Videos or General Content.
