Beginners Guide to the Web: Good and Bad Websites

Many businesses look for a web designer as though they were shopping for a general commodity item such as a light bulb - i.e. All websites are equal and paying the 16 year old student on a computer course to build the site will reap exactly the same dividend as paying a specialist web development agency. Other businesses often feel they have to spend thousands upon thousands of pounds on a website for it to be successful.

Let us dispel these myths

Contrary to what many believe, web design is only one component in the production of your website. Some web designers can talk day and night about how pretty your web site can be, but if it isn't functional, user-friendly, or capable of helping you meet your online goals, then all the superficial beauty in the world isn't going to help it serve it's purpose.

There is so much more to web design than just making a few web pages look pretty if you want to succeed. You need to consider your target audience, underlying message, content, desired responses, visitor impact, online goals, how you are going to measure the success of the site and more.

Out of every 100 self-professed web designers out there, maybe three or four have the talent and expertise to carry you beyond basic design.

We're one of these three or four.

The Good and the Bad

The danger of just hiring web developers based on price are illustrated below:

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